Visit to Johnson Woolen Mill for a Master Class with Gene Richards

Our visit to the Johnson Woolen Mills for a master class with Gene Richards was an unforgettable experience for all of us at Habitat for Aviation. As we first entered the doors of the Johnson Woolen Mill, we were immediately struck by the beauty and charm of the store. The renovations Gene had accomplished gave the space a warm, inviting atmosphere that made us feel right at home. The quality and craftsmanship of the merchandise on display were truly impressive, reflecting the hard work and dedication that goes into every piece.

Gene greeted us with his signature warmth and immediately made us feel welcome. He shared the story of his career and how he came to acquire the mill, offering valuable insights into his approach to business and life. One of the key lessons Gene imparted to us was the importance of thinking outside the box. He emphasized that in any project, no matter how challenging, the mindset should always be, "It can be done." This perspective has clearly been instrumental in his success and is a philosophy that resonated deeply with all of us.

After our enlightening conversation, we were given a tour of the factory. It was fascinating to see the work being done behind the scenes. The mill's employees, many of whom have been with the company for years, take great pride in their craftsmanship, and their experience is evident in every product they create. Gene’s approach to fostering such a dedicated team and his belief in the importance of long-term relationships was truly inspiring.

The day wasn’t just about business, though. We were also able to take a moment to relax and enjoy some lighthearted fun by feeding the local ducks and the in-house sheep at the mill. It was a perfect end to a day filled with learning and inspiration. Gene’s philosophy and hospitality left a lasting impression on all of us, and we are grateful for the opportunity to visit and gain wisdom from such a remarkable individual.

Beth White

Education Possibilitarian, Artist, Writer, Doula, Mentor, Aviatrix, Breast Cancer Survivor, Pilot-in-Command at Habitat for Aviation


In the spring of 2022, Beth White emerged from a 10-month battle with breast cancer with an idea: to create an apprenticeship program at Franklin County State Airport where youth work alongside adult mentors servicing conventional and electric aircraft. A pilot and airplane mechanic apprentice herself, and with family roots in the trades, Habitat for Aviation provides an taxilane for world learning opportunities for youth and adults who love to work with their hands to enter the FAA’s apprenticeship certification track. Each day she puts systems in place that make real John Dewey’s philosophy that we “learn best what we live” – a deep throughline from her time at Antioch University New England and as Regional Director for Big Picture Learning. Each learning experience is grounded in relationships, relevance, and practice. In October, 2023, Habitat for Aviation launched its Women Build Planes program, where an all-female team of Modern Day Rosies is building an airplane at Franklin County Airport, in northwestern Vermont, to show folks everywhere that despite the fact that only 2.6% of airplane mechanics are female, women BUILD, FLY, and FIX airplanes.

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